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Business Startup Pitfall #2. Not doing SERIOUS research on the competition.

Business Startup Pitfall #2. Not doing SERIOUS research on the competition.

Friday, October 22, 2010

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Many years ago I read that Sam Walton (the founder of Wallmart) gave all his managers a task to find one thing every month that the competitors were doing better than themselves. As simple as this is, it’s also brilliant. Everyone should be doing this. Especially in the startup phase it is so important to [...]

Free Marketing Make-over.

Mon, Sep 12, 2011

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Yes… I’m offering to improve your response and/conversion rate of your website, emails or any other marketing piece for a big fat zero – and no catches whatsoever. The only 2 requirements are that: 1) You already know the conversion or response rate of the marketing piece website/email etc. that you want to improve so [...]

Your USP! The Most Important Part of Your Small Business Marketing

Fri, Oct 22, 2010

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By Patrick Powers The most dangerous thing for a company is to blend in. If you look like everybody else nobody will notice you and even if they do notice you they will not remember you. This is something that is obvious to most business owners yet when I ask what is unique about them [...]